

What Problem Does it Solve?
The 20% Rule solves the problem of unpredictable grain marketing by giving farmers a clear, disciplined strategy to lock in profits, minimize risk, and seize market opportunities—without the stress of guesswork or missed chances.
With a plan and system in place, grain marketing becomes easy.
Stress Goes DOWN & Profits Go UP!
The true beauty of the 20% Rule is the way it's designed.
The 20% Rule creates a target in which to aim at. It gives you a decision making reference point.
The 20% Rule is a System. Turning market chaos into predicable results.
The 20% Rule is like a transmission, taking power from the market and converting it into usable profits.
Who Its For?
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Farmers overwhelmed by grain marketing – Perfect for those feeling swamped and ready for a simpler way forward.
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Farmers aiming to increase profits – Ideal for anyone determined to grow their bottom line with proven strategies.
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Farmers pressed for time – Designed for those who need quick, effective tools to save hours every week.
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Farmers who dread marketing – A fit for anyone who’d rather skip the hassle and focus on what they love.
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Farmers missing out on opportunities – Tailored for those tired of leaving money on the table in the grain market.
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Farmers seeking expert, unbiased advice – For those who want reliable insights from a trusted source, no agenda attached.
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Farmers who love brainstorming ideas – Great for those who want to toss around questions and strategies without bugging anyone else (P.S. Your wife will love it!).
Why It Works
A System Designed around Profitable Risk Management.
Ask Better Questions. Get Better Results.
In 2022 Insight Ag Marketing beat the average market by $111 per acre.
In 2023 it beat the average market by $86/acre. ie. 1.2 Million Profit vs $801k Profit
In 2024 it is expected to beat the average market by $70/acre*.
How Insight Ag Marketing Compares:
